Here at HOTELS, we’re about one thing with three letters: R-O-I. We’re a publication that speaks to busy hoteliers and developers with no time for social campaigns that don’t actually hold their weight. That’s why, this year, our 7th annual Social Hotel Awards are, more than ever, about demonstrating your return on investment. In other words, show us the money.

Memorable tweets, Instagram Stories, Facebook Live. We want the best of the best that landed your property or brand tangible, demonstrable results. Because watered-down social just won’t cut it.

Use this form to submit your entries, US$39 fee per entry, payable via PayPal or credit card.

Judging criteria this year is based on evolving trends in social media and proof of ROI beyond just "likes." All entries must focus on a particular campaign or category and include:

  • Samples of content and brief descriptions of the goals and situation analysis
  • Business objectives, including revenue goals and results
  • Strategy and tactics used by the hotel or brand
  • Detailed description of the value-add
  • Photos
  • Links to pages, hosted video or monitoring reports that demonstrate why the campaign succeeded

Winners will be named for both brands and individual hotels in each of the six categories and will receive a digital badge for online display. HOTELS will publish features about the winners – both in an exclusive online series and in a major print story – and list the finalists in each category.

We encourage entries for work created from January 1, 2017, to June 23, 2018.

Entries are due by 11:30 PM US Central Time on June 23, 2018.

An esteemed panel of judges will evaluate entries based on:

  • The extent to which campaigns met results or exceeded goals
  • Creativity of execution
  • Quality of work on the social media platform
  • Clarity of the submitted entry in summarizing the program
  • How well the online voice and presence of the campaign matches that of the brand or property

Oh, and if your entry wins one of our six Best of the Best (BOB) awards, you’ll also be invited to speak on our fall webinar. And yes, we will be talking SOLID ROI at the webinar, so be prepared to talk hard numbers. We write for serious hoteliers. Show us your best, and best of luck to all!    


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Please compose a written description of your social media program with a maximum of 400 words for each of the three sections below.
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Entry Process

You may include links to any pertinent sites, videos, or other media you wish the judges to take into consideration. You may upload photos as well, but please ensure that they are formatted as JPGs. The judges will not consider peripheral materials uploaded in any other format.

If you have any questions along the way, please contact Erin Sund.  


Entries must include at least one content sample(s), such as: links to social platform pages and profiles; screenshots; video clips; images; monitoring reports. There is no limit to the number of links that may be submitted, but a maximum of 5 images (JPG or TIFF format only, as high-res as possible) or links to 2 video clips (maximum length 5 minutes) are permitted.
Please note: You do not have to use all of the fields below.


Please note that information and materials submitted to HOTELS for this award program may be used in a range of editorial projects, including but not limited to print or electronic articles, case studies, e-books or webinars. *


Each entry to the 2018 Social Hotel Awards costs US$39. For your convenience and security, we accept credit cards via Paypal. *
 If you have any questions, please contact Erin Sund