To recognize both brands and individual properties for their leadership and innovation in connecting with consumers online via social media, HOTELS Magazine announces its sixth annual Social Hotel Awards. Use this form to submit your entries and please note that there is a US$39 fee for each entry, payable via PayPal or credit card.
Judging criteria this year is based on evolving trends in social media and the importance of better proving ROI beyond "likes." All entries must include samples of content and brief descriptions of the goals and situation analysis for a particular campaign or category, the business objective, the strategy and tactics the hotel or brand used, and a detailed description of the value add. Entries can include photos as well as links to pages, hosted video, or monitoring reports that demonstrate why the campaign succeeded.
Winners will be named for both brands and individual hotels in each of the seven categories, and will receive a custom medallion as well as a digital badge for online display. HOTELS will publish features about the winners – both in an exclusive online series and in a major print story, as well as list the finalists in each category.
We encourage entries for work created from between Jan. 1, 2016 to date.
Entries are due by 11:30 PM US Central Time on June 15, 2017.
An esteemed panel of judges will evaluate entries based on the extent to which it met results or exceeded goals (based on proven ROI); creativity of execution; quality of work on the social media platform; clarity of the submitted entry in summarizing the program; and how well the online voice and presence of the campaign matches that of the brand or property.